fashion (n.)
fad, modish behaviour, whim
Ham I.iii.112[Polonius to Ophelia, reacting to her use of the word 'fashion'] Ay, 'fashion' you may call it [adopting a different sense from the one intended by Ophelia] [or: pretence, mere form]
Ham I.iii.6[Laertes to Ophelia, of Hamlet's love] Hold it a fashion and a toy in blood
SHAKESPEARE'S WORDS © 2018 DAVID CRYSTAL & BEN CRYSTAL